Giesecke & Devrient Offers Advanced U.S. Debit EMV Solution

Giesecke & Devrient (G&D) has developed and deployed an EMV solution that allows a debit card to meet Durbin Amendment requirements while supporting bank, merchant and consumer needs today and in the future.

The challenges presented by the Durbin Amendment brought about a holding pattern in the U.S. EMV rollout, and the payment industry worked to determine an effective solution for these challenges. As an active member of the Smart Card Alliance’s EMV Migration Forum (EMF), G&D was an integral force in these discussions.

Following the EMF’s recommended solution and leveraging decades of experience in developing highly secure payment products, G&D’s EMV debit card products and services offer the most advanced payment deployment, providing extensive functionality to support all of the latest specifications from the major payment brands.

Europay, MasterCard and Visa (EMV), a global standard for debit and credit payment cards, is based on secure chip technology. A chip embedded in a card serves to provide a higher level of security when compared to present-day magnetic stripe only cards, protecting cardholder data and information stored on the chip.

Unlike static magnetic stripe cards, chip cards contain an operating system and support dynamic authentication. Every transaction requires new values produced by the chip to be delivered. Utilizing chip card technology will be seamless to the customer, though they will now be able to execute EMV transactions using a debit card.

Capitalizing on extensive experience in the implementation of EMV programs across the globe, G&D’s U.S. debit EMV solution is available on both Java Card and Native card platforms. Products are available now. With more than 1.6 billion EMV cards delivered globally, G&D is a technology leader of advanced EMV payment solutions.